Using a Product That You Have Used in the Past

question 64

Essay

Using a product that you have used in the past week as an example, explain the difference between segmenting and targeting in the STP approach to marketing.

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Definitions:

Minimal Group Paradigm

An experimental framework used to examine the minimal conditions required for discrimination to occur between groups.

Billig and Tajfel

Psychologists known for their work on social identity and intergroup relations.

Picture Preferences

Individual biases or choices when selecting or favoring certain types of images or visuals over others.

Dogmatism

A psychological trait characterized by the tendency to hold onto beliefs rigidly, regardless of evidence to the contrary.