Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal

question 60

Multiple Choice

Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales--Ivory soap--with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) Which one of the following is not a characteristic of the period in which Ivory soap was introduced?

• A) The age of suffrage
• B) Growing concern about the abuses of capitalism
• C) The emergence of radio as an advertising medium
• D) Massive immigration

---

Definitions:

Virtue Ethics

An ethical theory that emphasizes the role of character and virtue in moral philosophy rather than either doing one’s duty or acting to bring about good consequences.

Stoic Frame

An approach to life based on stoicism, emphasizing rationality, personal virtue, and resilience in the face of adversity or emotional turmoil.

Ethical Dilemma

A situation in which a difficult choice has to be made between two or more morally correct actions that are in conflict.

Egoists

Individuals who are excessively focused on their own advantages, self-interests, and welfare, often at the expense of others.