The Elaboration Likelihood Model of Information Processing (ELM) Includes Two

question 17

True/False

The elaboration likelihood model of information processing (ELM) includes two paths to a consumer's attitude change, a central, low involvement route and a peripheral high involvement route.

---

Definitions:

Structuring

The act of organizing or arranging various elements into a systematic or coherent layout or framework.

Emphasize

To give special importance or prominence to something in speaking or writing.

Ineffective

Describes actions or methods that do not produce the intended result or fail to achieve objectives.

Respond

To provide an answer or reply to a question or situation.