Features of a Brand, Such as Convenience, Reliability, Durability, and Economy

question 58

Multiple Choice

Features of a brand, such as convenience, reliability, durability, and economy, appeal to a consumer's desire for

• A) functional benefits.
• B) emotional benefits.
• C) esteem.
• D) aesthetic satisfaction.

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Definitions:

Liberty of Contract

A legal principle that individuals have the freedom to negotiate the terms of their own contracts without unnecessary interference by the government.

Robert M. La Follette

An American Republican and later a Progressive politician, U.S. Senator, and a co-founder of the Progressive Party, known for his advocacy of direct democracy, labor rights, and educational reforms.

Walter Lippmann

An influential American writer, reporter, and political commentator known for his works on media and public opinion.

Progressive Government

Refers to a governing body or period that aims for progressive reforms addressing issues like inequality, corruption, and the inefficiencies within the public sector.