Determining What Is Ethical or Unethical in Advertising

question 42

Multiple Choice

Determining what is ethical or unethical in advertising

• A) can be determined specifically from the advertiser's code of ethics.
• B) is subject to absolute rules of right and wrong.
• C) is an easy question since all advertising is unethical.
• D) comes down to personal judgment.

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Definitions:

Direct Question

A question that by and large can be answered with a yes or no response or at most by a very short response consisting of a few words.

Primary User

The primary user is the main individual or group of individuals who are the intended users or beneficiaries of a product or service.

Direct Negative-No Question

A type of question that prompts a negative response and is directly tailored to confirm a particular assumption or piece of information.

Opinion Approach

An approach whereby a salesperson shows that the buyer’s opinion is valued.