"Involvement" in the Context of Consumer Decision Making Is

question 61

Multiple Choice

"Involvement" in the context of consumer decision making is

• A) the symbolic meaning consumers take from brands.
• B) a sense of being that brands can give some consumers.
• C) the past experience a consumer has with certain brand features.
• D) the degree of perceived relevance and personal importance accompanying the choice of a certain product or service within a particular context.

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Definitions:

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