Consumer Behavior Includes

question 62

Multiple Choice

Consumer behavior includes

• A) systematic ways in which consumers go about obtaining products and services.
• B) consumers as active interpreters of the meanings of objects and advertising
• C) consumers as members of cultures and communities that affect their responses to ads
• D) all of these.

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Definitions:

Clothing

Items worn on the body to protect, cover, or adorn, often reflecting personal style or cultural practices.

Deficiency Needs

pertain to basic requirements for physical and psychological well-being, as identified in Maslow's hierarchy of needs, including safety, love, and self-esteem.

Growth Needs

Psychological desires that drive individuals to achieve personal expansion and progress.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, structured as a hierarchy of human needs ranging from basic physiological needs to self-actualization, dictating motivational drivers.