Emotional Benefits from a Product or Service Are Derived from the Intangible

question 21

True/False

Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.

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Definitions:

Existential

Pertaining to existentialism, a philosophy that emphasizes individual freedom, choice, and existence.

Psychology

The systematic exploration of the human psyche and its operations, particularly those influencing actions within a specific situation.

1879

The year when the first psychological laboratory was established by Wilhelm Wundt, commonly regarded as the year psychology was founded as a science.

Dependent Variable

In an experiment, the variable that is being tested and measured, expected to change in response to manipulations of the independent variable.