Consumers May Choose Products That Provide Pleasure, Avoid Guilt, or Relieve

question 55

Multiple Choice

Consumers may choose products that provide pleasure, avoid guilt, or relieve fear by seeking out products that offer ____.

• A) low search characteristics
• B) high credence qualities
• C) ease of external information search
• D) emotional benefits

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Definitions:

Integrated Pattern

A comprehensive arrangement or structure that links various elements or components into a coherent whole.

Human Behavior

Human behavior is the range of actions, reactions, and interactions of humans in response to external and internal stimuli.