Mr Olson Picks Up One of His Wife's House Decorating

question 36

Multiple Choice

Mr. Olson picks up one of his wife's house decorating magazines, and skims through the pages. There are six ads in the magazine for headache remedies, yet he does not stop to read any of the ads because he does not have a headache and he does not need headache relief. The man is experiencing:

• A) selective attention.
• B) post purchase evaluation.
• C) cognitive dissonance.
• D) format conceptualization.

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Definitions:

Similar

Having a resemblance in appearance, character, or quantity, without being identical.

Dissimilar

Lacking similarity or being distinctly different in nature, form, or quality.

Frequency Distribution

A statistical representation showing how often different values or ranges of values occur in a dataset.

Statistical Significance

A measure indicating that the likelihood of a result occurring by chance is low, suggesting that the observed effect is likely true.