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Scenario 5-2
Bayer Women's Aspirin Plus Calcium pitches protection against two threats to women's health: heart disease (the leading cause of death for women) and osteoporosis (the fragile bone disease that targets four times as many women as men) . The weapon against heart disease is 81 mg of aspirin; to target osteoporosis, the pill packs 300 milligrams of calcium.
It's the aspirin that could pose a problem for people who don't need it, who use it without consulting a doctor or who are at elevated risk of complications or side effects from it.
Recommendations issued by the U.S. Preventive Services Task Force advise low-dose aspirin therapy for, among other groups, post-menopausal women and those who smoke or have diabetes, elevated blood cholesterol levels or high blood pressure.
(Francesca Lunzer Kritz, "Aspirin for women raises some questions," Washington Post, February 12, 2002) http://www.post-gazette.com/healthscience/20020212hbayer0212p6.asp
-(Scenario 5-2) A consumer decides that a commercial for Aspirin Regimen Bayer with Calcium is a bunch of Madison Avenue hooey. He believes that people get enough calcium from the food they regularly eat. The commercial failed to have its desired effect on him because
Incongruence
A discrepancy between one's self-perception and the reality of one's situation or experiences, often leading to internal conflict and discomfort.
Gender Dysphoria
A psychological condition where a person experiences discomfort or distress due to a mismatch between their biological sex and gender identity.
Surgical Procedure
A medical treatment that involves the cutting of a body for repair or removal of diseased tissue or organs.
Transvestic Disorder
A condition involving intense sexual arousal from cross-dressing that causes significant distress or impairment in social, occupational, or other important areas of functioning.
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