Poor Creative Executions Are More a Matter of Structure Than

question 18

Multiple Choice

Poor creative executions are more a matter of structure than talent according to John Sweeney, a former creative director. He offered all of the following pieces of advice as strategies to ensure good creative work EXCEPT:

• A) insist promotional messages are varied
• B) expect creative staff to try new ideas
• C) reward ideas consistent with the advertising vision
• D) allow flexibility for creative ideas to unfold

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Definitions:

BCM

Body Control Module, an electronic control unit in a vehicle that manages various functions such as interior lighting, door locks, and windows.

Scanning Tool

A device used in automotive diagnostics to read and clear trouble codes, monitor real-time data, and perform system tests.

Hydraulic System

A system using pressurized fluid to transfer force or motion, found in various machinery and vehicle brake systems.

Test Strips

Strips used for various types of testing, often chemical, by indicating certain conditions through color change.