A Problem with Direct Marketing Is That Consumers Are Concerned

question 50

True/False

A problem with direct marketing is that consumers are concerned that personal information is being gathered and exchanged between businesses.

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Definitions:

Business Judgment Rule

A legal principle that protects corporate directors and officers when making business decisions, assuming those decisions are made in good faith and with due care.

Duty of Care

The legal obligation of a person to exercise a reasonable standard of care while performing any acts that could foreseeably harm others.

Officer

An individual appointed or elected to an executive position within an organization, often with specific duties and responsibilities.

Goal Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives.