With Regard to Deception in Advertising, the FTC and Various

question 31

Multiple Choice

With regard to deception in advertising, the FTC and various court decisions have concluded that

• A) there must be a representation, omission or practice that is likely to mislead the consumer
• B) the representation, omission or practice must be judged from the perspective of the consumer
• C) the representation, omission or practice must be a "material" one
• D) all of these are the essential elements in declaring an ad deceptive

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Definitions:

Non-MIS Managers

Managers who are not specializing in Management Information Systems but still need to understand and use information technologies in their operational strategies.

Information

Data that has been organized or processed in a way that is meaningful to the recipient, used for making decisions or understanding a situation.

Meaning

The significance, definition, or explanation of a concept, word, or action.

Value

Value typically refers to the importance, worth, or usefulness of something. It can also mean the principles or standards of behavior one judges to be important in life.