While a Demographic Analysis of a Country Provides Guidance in Media

question 70

True/False

While a demographic analysis of a country provides guidance in media decisions, it is of minimal use in determining the type of advertising an agency should do.

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Definitions:

Cumulative Record

A graphical representation that shows the total number of responses made over time in a learning or conditioning experiment.

Skinner Box

An experimental apparatus used in the study of animal behavior to investigate the effects of reinforcement on behavior.

Response Rate

The frequency at which a certain behavior or reaction occurs in a given period of time.

Classical Conditioning

The act of acquiring knowledge via the ongoing pairing of two stimuli, which leads to a response that initially responds to the second stimulus but eventually responds to the first stimulus.