When Planning International Advertising, Managers Must Be Careful to Avoid

question 54

Multiple Choice

When planning international advertising, managers must be careful to avoid reference to one's own cultural values or experiences known as ____.

• A) global misunderstanding
• B) international barriers
• C) the self-reference criterion
• D) geocentrism

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Definitions:

Effort Duplication

The unnecessary repetition of work or tasks, often resulting in wasted resources and time.

Matrix Structure

A hybrid organizational structure that combines aspects of both functional and divisional structures, with employees typically reporting to more than one manager.

Product Manager

A professional responsible for the strategy, roadmap, and feature definition for a product or product line.

Functional Manager

A supervisor who has oversight over a particular department or function within the organization, such as finance, marketing, or production.