Scenario 3-5 John Piper Is a Student of Marketing and Advertising at Advertising

question 8

Multiple Choice

Scenario 3-5
John Piper is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. He is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20ᵗʰ century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found:
-(Scenario 3-5) Ads that usually focused on the product itself, rather than on creative techniques likely came from:

• A) Creative Revolution (1960 to 1972)
• B) The Seventies (1973 to 1980)
• C) The Designer Era (1980 to 1992)
• D) World War II and After (1941 to 1960)

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Definitions:

Behaviour

The actions, reactions, or functioning of an organism, typically in response to its environment or stimuli.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society passed from one generation to another, including customs, practices, places, objects, artistic expressions, and values.

Heredity

The transmission of physical or mental traits from parents to their offspring through genetics.

Behaviour

The actions or reactions of an individual, usually in relation to the environment, which can be observed and measured from an objective standpoint.