The Advantage of a Global (Or Worldwide) Agency in Preparing

question 30

Multiple Choice

The advantage of a global (or worldwide) agency in preparing international advertising is that

• A) if the agency handles the domestic (U.S.-based advertising) for a firm, it will know the advertiser's products well.
• B) the geographic proximity of the advertiser to the agency headquarters can facilitate planning.
• C) the size of a global agency can provide a benefit of economies of scale.
• D) the size of a global agency can be a benefit in political leverage.

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Definitions:

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