Scenario 7-1 In Collaboration with the Ministries of Health and Water, PSI/Tanzania

question 20

Multiple Choice

Scenario 7-1
In collaboration with the Ministries of Health and Water, PSI/Tanzania launched WaterGuard, a home water purification solution, in 2002. This simple, low-cost technology enables parents to purify their families drinking water conveniently at home, regardless of whether the water was obtained through a well, community taps, or mobile water vendor. WaterGuard is manufactured in Tanzania by a well established, private-sector soap and detergent company. Each 500 ml bottle of WaterGuard treats more than fifty 20 liter jerry cans of water- enough to provide the average family with clean drinking for a month. WaterGuard is being promoted through TV and radio advertising, point of sale signs, direct marketing events, and billboards. (PSI, http://www.psi.org, January 15, 2005) .
-(Scenario 7-1) Lowe Scanad East Africa is one of the largest advertising agencies in Tanzania. With an office in Dar es Salaam, it can lay claim to having localized knowledge of a market that is unique in many ways. Over time, however, the development of ____ may help create consumption practices that are similar to those in the United States.

• A) culture-free communications
• B) its newspaper industry
• C) localized advertising campaigns
• D) DBS satellite technology