Scenario 2-1 Golf America Is a Small, National Golf Company That Owns

question 45

Multiple Choice

Scenario 2-1
Golf America is a small, national golf company that owns and operates two dozen golf courses in sunbelt cities in the Southwest, Texas, Florida and North Carolina. The company prides itself on buying older courses and investing in them to increase membership, outside play, and update the facility. Members of existing clubs see tremendous changes in grounds, landscaping, food service and golf amenities when Golf America assumes ownership and management responsibilities. In each market in which it owned and operates, Golf America engages a marketing group or agency to assist with communications and promotions.
-(Scenario 2-1) Golf America has decided against forming an in-house advertising agency because it feels it needs representation in local markets from people who have established reputations. What other reason would there be NOT to form an in-house agency?

• A) Golf America is excellent at golf management.
• B) Golf America knows golf, but does not have employees who are experts in advertising.
• C) Golf America courses are noted for challenging design.
• D) All the pros that work for the company are sanctioned golf professionals

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Definitions:

Problem

A situation, question, or matter in need of a solution, typically requiring thought, effort, or creativity to resolve.

Directing

Directing involves guiding, leading, and managing individuals or teams to accomplish organizational goals.

Planning Function

An essential management activity that involves setting objectives and determining a course of action for achieving those objectives.