Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women

question 36

Multiple Choice

Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) If a condom manufacturer considers doing a global campaign for a specific brand of condoms, it must be especially concerned with two of the three major challenges that complicate the execution of advertising in international settings. These challenges are

• A) global challenges and local challenges.
• B) verbal challenges and visual challenges.
• C) brand challenges and strategy challenges.
• D) creative challenges and regulatory challenges.

---

Definitions:

Durkheim

A pioneering French sociologist, Emile Durkheim, known for his foundational contributions to the field of sociology, including his studies on social cohesion and the role of religion in society.

Pillorying

The act of mocking, criticizing, or humiliating someone publicly.

Social Solidarity

refers to (1) the degree to which group members share beliefs and values, and (2) the intensity and frequency of their interaction.

Social Status

The position or rank of a person or group within the societal hierarchy, based on factors like wealth, occupation, education, and family background.