The Creative Brief Is Just That: Brief

question 14

True/False

The Creative Brief is just that: brief. It plays a minor role in the creative process of making great IMC campaigns.

Recognize the role and impact of private corporations in public sectors, including the military.

Identify the patterns and implications of inequality in the workplace as viewed by functionalists.

Examine the extent and limitations of state power in regulating society and media.

Understand the influence of language on thought and cultural differences, according to the Whorfian hypothesis.

---

Definitions:

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often leading to a quick but imprecise solution.

Ponzo Illusion

An optical illusion where parallel lines appear to converge, demonstrating how context influences perceptual size evaluation.

Social Contract Theory

A theory in political philosophy that posits the legitimacy of the authority of the state over the individual is grounded in a hypothetical contract between them.

Wason Selection Task

A logical puzzle used as a test in psychology to study conditional reasoning and confirmation bias.