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Scenario 8-1 The Blanding Agency Is an Agency That Specializes in Developing

question 24

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Scenario 8-1
The Blanding Agency is an agency that specializes in developing advertising campaigns for smaller retailer clients. For example, Blanding was hired by Brown's Shoe Fit, a small regional chain of five shoe stores, to develop a slogan and specific ads to be used in a three month newspaper advertising campaign. Brown's marketing director, Rick Lindgren, was adamant with the Blanding account representative that the campaign must be catchy and modern to appeal to a target audience that has an active lifestyle and is between the ages of 16 and 29. More importantly, Rick wanted the slogan to be memorable and unique.
Blanding developed a campaign and presented it to Rick, based upon the theme/slogan: "Do What You Do in Brown Shoe Fit Shoes." Blanding felt that this campaign would help consumers recognize the importance of having comfortable shoes but also raise awareness of the Brown Shoe Fit retail brand. Subsequently to running the ad they won an EFFIE (advertising effectiveness award) for the ad. It seemed that the surprising and appealing visuals gave the slogan unexpectedly positive social meaning.
-(Scenario 8-1) Which of the following departments in the Blanding agency is responsible for maintaining a good relationship with this client?

Definitions:

Fractional Reserve Banking

A banking system where banks hold a fraction of deposits as reserves and use the rest to make loans and create new money, underpinning most modern banking systems.

Federal Reserve Bank

The central banking system of the United States, responsible for regulating the nation's financial institutions and managing the country's monetary policy.

Unit Of Account

A commonly used numerical value that measures the market price of goods, services, and various transactions.

Commodity Money

Money that has intrinsic value because it is made of a commodity with its own value, such as gold or silver.