Scenario 11-2 The White Noise Recording Company Is Getting Ready to Release

question 49

Multiple Choice

Scenario 11-2
The White Noise recording company is getting ready to release the first compact disc from its newest band, Wet-Dog. Because White Noise's last three releases have been dismal failures, the company needs a quick influx of cash. The company has decided to use sales promotions to move the product through record stores and into customers' hands.
-(Scenario 11-2) The point-of-purchase displays commissioned by White Noise need to be set up and maintained. Any record store that agrees to do this gets Wet-Dog compact discs free. This is known as

• A) an incentive.
• B) a maintenance exchange.
• C) a merchandise allowance.
• D) a labor-product trade-out.

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