Internet Advertising Has Emerged as a Media Option of Great

question 72

True/False

Internet advertising has emerged as a media option of great opportunity for advertisers because of its superior target market selectivity, detailed and full-color graphics capability, ability to deliver customized messages and ability to engage in two-way information exchanges with consumers, among other reasons.

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Definitions:

Poverty

A socio-economic condition characterized by a lack of means to meet basic personal needs such as food, clothing, and shelter.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or their community.

Social Capital

Social capital refers to the networks of relationships among people who live and work in a particular society, enabling that society to function effectively through mutual trust and cooperation.

Cultural Capital

Refers to the non-financial social assets that promote social mobility beyond economic means, including education, intellect, style of speech, dress, or physical appearance.