For Optimal Business Results from a Site, It Should Be

question 59

Multiple Choice

For optimal business results from a site, it should be human-message (interactive) or human-human interaction (like a chat room) because:

• A) these approaches generate curiosity and therefore involvement with the advertiser's brand
• B) research shows that when consumers engage in these types they have more positive attitude toward the ad and in turn higher purchase intentions
• C) research shows such approaches create a bond with subsequent social pressure to buy the sponsor's brand
• D) such approaches personalize and "warm up" the coldness of the technology involved in communicating the brand message

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Definitions:

Memory

The mental ability that allows for the keeping, maintaining, and recovering of information throughout time.

Effortful Processing

Encoding that requires attention and conscious effort.

Long-Term Retention

Long-term retention is the continued storage of information over an extended period, allowing it to be recalled later.

Testing Effect

The phenomenon that long-term memory is increased when some of the learning period is devoted to retrieving the to-be-remembered information through testing with proper feedback.