Which of the Following Is (Are) True of Click Fraud

question 55

Multiple Choice

Which of the following is (are) true of click fraud?

• A) It occurs when the advertiser has a flat site management fee in place with the site provider.
• B) Over 60% of on-line advertisers have suffered from click fraud in the past year.
• C) Not only is it annoying and costly, it is illegal.
• D) It is only a serious problem for small entrepreneurial businesses who don't have the security procedures in place that large firms do.

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Definitions:

Accounts Receivable Turnover

A financial ratio that measures how many times a company collects its average accounts receivable within a given period.

Net Accounts Receivable

The amount of money owed by customers for goods or services that is expected to be collectible, after accounting for allowances for doubtful accounts.

Net Cash Sales

The amount of cash generated from sales transactions, after deducting returns, allowances, and discounts.

Accounts Receivable Turnover

A financial ratio that measures how efficiently a company collects revenue from its credit customers by comparing net credit sales to the average accounts receivable.