Compare and Contrast What "Paid Search" and "Search Engine Optimization

question 56

Essay

Compare and contrast what "paid search" and "search engine optimization" refer to. Discuss the possibilities for each. Provide examples when possible to illustrate your answer.

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Definitions:

Functional Finance

A theory that government budgetary policy should primarily focus on ensuring economic stability and stimulating demand to achieve full employment, rather than solely aiming to balance budgets.

National Debt

The total amount of money that a country's government has borrowed by various means.

Crowding Out

The displacement of interest-sensitive private investment that occurs when higher government deficits drive up market interest rates.

Expansionary Gap

An Expansionary Gap exists when an economy’s output exceeds its potential output, often leading to inflationary pressures.