Scenario 9-1 The Hottest Sites on the World Wide Web Can Attract

question 40

Multiple Choice

Scenario 9-1
The hottest sites on the World Wide Web can attract thousands of visitors. In one month alone, online dating service eHarmony had 3.2 million unique visitors and was the fifth most-visited online dating site. Consumer spending on online personals was $235.3 million in the first half of 2004, up from $214.3 million in the first half of 2003, according to the Online Publishers Association and comScore Networks. ("Friendster, eHarmony in matchmaking deal," Reuters, MSNBCOnline, November 30, 2004)
-(Scenario 9-1) To get more people to visit the site, the eHarmony sent out press releases to conventional media to get them to run stories about the site. Which of the following is not another way the eHarmony could have promoted the site?

• A) Using email as a direct mail tactic.
• B) Registering the site with Internet yellow pages providers.
• C) Registering the site with search engines.
• D) Registering with the Internal Revenue Service

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Definitions:

Insurance Salesman

A professional who specializes in selling insurance policies to individuals and businesses, advising on coverage options and terms.

Adjusting Entries

Journal entries made in accounting to update the records for accruals, deferrals, and estimates.

Salaries And Wages Payable

Liabilities on a company's balance sheet representing the amounts owed to employees for work performed but not yet paid.

Depreciation Expense

Breaking down the investment in a solid asset over the time it serves its purpose.