Scenario 9-3 World Wide Web Sites Can Be Used to Deliver Many

question 29

Multiple Choice

Scenario 9-3
World Wide Web sites can be used to deliver many different types of information. For example, one Web page tries to teach visitors the ins and outs of creating a successful Web page. The title of the site is "Build Your Own Web Page."
This guide has a table of contents that includes sections on Web Sites 101, deciding on content, organization and style, finding a Web server, and advertising your site. In addition, it has a guest book that visitors are urged to sign with their email and password. (www.build-website.com)
-(Scenario 9-3) This website is loaded with ideas for ways people and businesses with home pages can promote their sites. One way is to contact an Internet link exchange. This is a service that connects website owners to each other so they can trade free banner ads on each other's sites. The primary purpose of a banner ad for an advertiser is to

• A) build brand awareness.
• B) create positive attitudes toward the brand.
• C) convince the viewer to clip a cybercoupon.
• D) entice them to visit the marketer's home page

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Definitions:

Aggression Recognition

The ability to identify and understand aggressive behaviors in others, which is important in social interactions and conflict resolution.

Altruism

The selfless concern for the well-being of others, often manifested through actions that are beneficial or intended to help others without expecting anything in return.

Statistical Analysis

The process of collecting, examining, interpreting, and presenting data to discover underlying patterns and trends.

Academically

Relating to education, schooling, or scholarly activities.