Scenario 9-3 World Wide Web Sites Can Be Used to Deliver Many

question 69

Multiple Choice

Scenario 9-3
World Wide Web sites can be used to deliver many different types of information. For example, one Web page tries to teach visitors the ins and outs of creating a successful Web page. The title of the site is "Build Your Own Web Page."
This guide has a table of contents that includes sections on Web Sites 101, deciding on content, organization and style, finding a Web server, and advertising your site. In addition, it has a guest book that visitors are urged to sign with their email and password. (www.build-website.com)
-(Scenario 9-3) Once the advertiser's banner ad has successfully enticed a consumer to its homepage, what is the next task?

• A) Sell them on the brand
• B) Get their email addresses and as much other info as they will part with
• C) Get them to stay on the page for awhile
• D) Communicate the brand's cultural significance

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Definitions:

Stock Securities

Shares of ownership in a corporation or financial assets representing such shares, which can be bought and sold in the stock market.

Debt Securities

Financial instruments representing a loan made by an investor to a borrower, typically including bonds, notes, and bills.

Conservative Approach

A financial strategy that opts for lower risk investment options to preserve capital and ensure long-term security.

Trading Securities Portfolio

A portfolio of securities that the holder actively manages and buys or sells with the intention of profiting in the short term.