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Scenario 9-4 as Part of Your Duties as Marketing Manager for a for a Company

question 70

Multiple Choice

Scenario 9-4
As part of your duties as marketing manager for a company that manufactures exercise equipment for in-home use, you decide to champion your company's jump onto the Internet. The job is especially tough, since many of your bosses have no idea what it entails. In fact, you suspect that the only reason they are considering devoting money to the project is that your major competitor is building a Web presence, and your bosses don't want to be left behind. Your task is to educate your bosses so they will fund the effort.
-(Scenario 9-4) One of the higher-ups at your company says that he's willing to go along with your recommendation to place a banner ad on the Internet as long as the cost per thousand is reasonable. You tell him that

Definitions:

Self-consciousness

A heightened state of awareness of oneself, often marked by feelings of self-scrutiny and concern about how one is perceived by others.

Impaired Performance

A reduction in the efficacy or efficiency of an individual's ability to carry out tasks, often due to physical or psychological factors.

Denial of Reality

A psychological defense mechanism where an individual refuses to accept or acknowledge truths or facts of their situation.

SRRS

The Social Readjustment Rating Scale (SRRS) is a tool used to measure the stress load individuals carry by ranking different life events' impact.