Scenario 9-6 Acrobat Results Marketing Is an Organization That Specializes in Internet/Web

question 52

Multiple Choice

Scenario 9-6
Acrobat Results Marketing is an organization that specializes in Internet/Web advertising issues. In particular, they design Web surveys and offer consulting on website measurement issues. They have prepared a simple document that they give to clients to help them understand the basic terminology and measurement concerns of Web advertisers. The following is an excerpt from this document:
(term A) represent the number of elements requested from a given page.
(term B) are defined as the number of html files sent to the requesting site.
(term C) are the number of occasions in which a user X interacted with site Y after time Z has elapsed.
(term D) are the number of different people viewing a site during a specified period of time.
-(Scenario 9-6) Which of the following is "term A"?

• A) Reach
• B) Pages
• C) Hits
• D) Visits

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Definitions:

Emotional Health

A component of mental health that involves the ability to manage and express emotions effectively, and the capacity to form secure interpersonal relationships.

Social Media

Online platforms and applications where users can create, share, or exchange information, ideas, pictures, videos, and messages with others in virtual communities and networks.

Youth Risk Behavior Survey

A national survey conducted by the Centers for Disease Control and Prevention (CDC) to monitor health-risk behaviors among youth and young adults related to the leading causes of death and disability.

Sexually Active

Engaging in sexual activities or behaviors with others.