Scenario 9-5 John Deere and Company Has Manufactured Farm Equipment for Many

question 65

Multiple Choice

Scenario 9-5
John Deere and Company has manufactured farm equipment for many years and is now a strong competitor in the residential lawn care equipment market. Deere makes a variety of riding and push mowers that are used by home owners and lawn care companies. Deere has not actively marketed these mowers on the Internet and has hired an Internet advertising consulting firm, Phat Chance to help most this effort forward. John Deere has set a goal for Internet sales of its lawn care products to represent 7.5% of total category sales by the end of next year.
-(Scenario 9-5) Phat Chance relates to managers at John Deere that banner ads have some problems in the marketplace. Which of the following is a common problem with banner ads placed on other firm's websites?

• A) only a small percent of surfers click on banner ads
• B) many consumers resent banner ads
• C) banner ads increase Web page load times
• D) all of these are problems with banner ads

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Definitions:

HCN Bond Angle

The angle between the hydrogen, carbon, and nitrogen atoms in hydrogen cyanide, typically close to 180 degrees due to its linear molecular shape.

Hydrogen Cyanide

A highly toxic and volatile chemical compound with the formula HCN, characterized by a distinctive bitter almond odor.

Hybridization

The concept in chemistry where atomic orbitals mix to form new hybrid orbitals, which are suitable for the pairing of electrons to form chemical bonds in molecular compounds.

Nitrogen Atom

A chemical element with the symbol N and atomic number 7, known for its role in the formation of amino acids, nucleic acids, and many other organic and inorganic compounds.