Scenario 9-2 You Go to Your School Computer Lab to Write a Write

question 21

Multiple Choice

Scenario 9-2
You go to your school computer lab to write a term paper for a class. Before you start, you play a few games of solitaire. Then, you decide that maybe you should check your email before you get to work. You have several messages, which you answer. You look at the clock, and about an hour has passed since you arrived. Since you're already logged on, you decide to check out the latest posts on a few music websites. Another 45 minutes have gone by.
Finally, you head out on the Web for a few minutes, just to get your brain going and maybe pick up a piece of information or two that you can work into your term paper. But first, you take a cybertour of Graceland, stop by Coupons Online and print out a coupon for your favorite brand of frozen pizza, solve a murder mystery, and submit a haiku about Spam to a site that already has more than 1,500 of them.
It's time to get down to work. You click over to a search engine to run a few keywords on your project. As you're doing it, the lab monitor says it's closing time. You look up at the clock--two more hours had gone by while you were on the Web. You leave the lab grumbling how inefficient computers are, seeing as you never seem to get much done working on them.
-(Scenario 9-2) When the lab monitor closed the lab, you were in the process of running a keyword search using Google. This places you in the

• A) 75% of web-using American consumers who use it for email
• B) 50% of web-using Americans who use it to access the latest news and special topic information
• C) 34% of American consumers who use the web to access the latest news and special topic information
• D) 31% of American consumers who use it to pay bills

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Definitions:

Consulting Fees

Charges or costs associated with the provision of expert advice or services in a professional setting.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Conative Outcomes

Results related to actions or behaviors that a communication strategy aims to achieve, such as increased product purchases or subscription sign-ups.

Specific Action

A distinct, individual action taken by a user or system, often with a clear objective or outcome in mind.