Creating an E-Community for a Brand Today Makes Use of Which

question 7

Multiple Choice

Creating an e-community for a brand today makes use of which of the following characteristics of Internet commerce?

• A) The fact that the Internet gives consumers a new and efficient way to communicate with each other.
• B) Internet presence legitimized brands that claim to be technological.
• C) The opportunities for enticing and informative creative techniques in message design allows it to be emotionally compelling like never before.
• D) The fact that the Internet is always evolving, just as strong brands do when managed by smart marketers.

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Definitions:

Data Secret

A type of confidential information, typically business-related, that is not widely known and gives a company a competitive advantage.

Predicting Wrongdoing

The process of using information or trends to forecast unethical or illegal activities.

Ethical Focus

The prioritization of moral values and principles in decision-making processes, often within a business or organizational context.

Privacy

The right of individuals to keep their personal information secure and free from unauthorized access.