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Scenario 9-4 as Part of Your Duties as Marketing Manager for a for a Company

question 5

Multiple Choice

Scenario 9-4
As part of your duties as marketing manager for a company that manufactures exercise equipment for in-home use, you decide to champion your company's jump onto the Internet. The job is especially tough, since many of your bosses have no idea what it entails. In fact, you suspect that the only reason they are considering devoting money to the project is that your major competitor is building a Web presence, and your bosses don't want to be left behind. Your task is to educate your bosses so they will fund the effort.
-(Scenario 9-4) One manager says that the only way he'll support the website project is if he can have exact data on the number of times the page is accessed and by whom, so he can judge for himself whether this highfalutin cybergizmo advertising stuff works. You explain to him that not all this can (or should) be provided. However, you are recommending the company purchase ____ so that it can keep track of hits, pages, visits, and users, as well as patterns of traffic within the website.

Definitions:

Brain

The organ located in the skull of vertebrates that controls the nervous system, responsible for cognition, perception, consciousness, and memory.

Start and Stop Eating

The physiological and psychological processes that initiate and terminate food intake, influenced by signals of hunger and satiety.

Hierarchy

A system or organization in which people or groups are ranked one above the other according to status or authority.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes the most fundamental human needs at the base of the pyramid, advancing to higher-level needs.