Scenario 9-6 Acrobat Results Marketing Is an Organization That Specializes in Internet/Web

question 52

Multiple Choice

Scenario 9-6
Acrobat Results Marketing is an organization that specializes in Internet/Web advertising issues. In particular, they design Web surveys and offer consulting on website measurement issues. They have prepared a simple document that they give to clients to help them understand the basic terminology and measurement concerns of Web advertisers. The following is an excerpt from this document:
(term A) represent the number of elements requested from a given page.
(term B) are defined as the number of html files sent to the requesting site.
(term C) are the number of occasions in which a user X interacted with site Y after time Z has elapsed.
(term D) are the number of different people viewing a site during a specified period of time.
-(Scenario 9-6) Which of the following is "term A"?

• A) Reach
• B) Pages
• C) Hits
• D) Visits

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Definitions:

Electrons

Negatively charged subatomic particles that orbit the nucleus of an atom.

Microelectrodes

Small electrodes used to record electrical activity or deliver electrical stimulation in biological tissue.

Giant Axons

Unusually large nerve fibers that facilitate rapid transmission of electrical impulses, especially notable in specific animal species.

Squid

A cephalopod mollusk known for its elongated body, large eyes, and extraordinary ability to rapidly change color and texture.