Scenario 9-6 Acrobat Results Marketing Is an Organization That Specializes in Internet/Web

question 26

Multiple Choice

Scenario 9-6
Acrobat Results Marketing is an organization that specializes in Internet/Web advertising issues. In particular, they design Web surveys and offer consulting on website measurement issues. They have prepared a simple document that they give to clients to help them understand the basic terminology and measurement concerns of Web advertisers. The following is an excerpt from this document:
(term A) represent the number of elements requested from a given page.
(term B) are defined as the number of html files sent to the requesting site.
(term C) are the number of occasions in which a user X interacted with site Y after time Z has elapsed.
(term D) are the number of different people viewing a site during a specified period of time.
-(Scenario 9-6) Which of the following is "term D"?

• A) Unique Visits
• B) Pages
• C) Hits
• D) Visits

---

Definitions:

Chemical Properties

Chemical properties are characteristics of a substance that determine how it interacts with other substances during chemical reactions, defining its composition and behavior.

Buffer

A solution that resists changes in pH when acid or alkali is added to it.

Capillary Action

The ability of a liquid to flow in narrow spaces without the assistance of, or even in opposition to, external forces like gravity.

Adhesion

The process by which two surfaces are held together by intermolecular forces or mechanical interlocking.