There Are Two Broad Categories of Mailing Lists That Should

question 48

Multiple Choice

There are two broad categories of mailing lists that should be recognized by marketers. ____ lists are the starting point for developing better relationships with current customers, whereas ____ lists help an organization cultivate new business.

• A) external; internal
• B) demographic; geodemographic
• C) internal; external
• D) geodemographic; psychographic

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Definitions:

Belief

An acceptance that something exists or is true, especially without proof.

Asians

People originating from or associated with the continent of Asia, which includes diverse cultures, languages, and ethnicities.

Prejudice

A preconceived opinion or judgment, often based on limited information or stereotypes.

Bias

A tendency to judge people before knowing them, basing the judgment only on their membership in some group or category of people.