There Are Three Basic Elements, Each with a Specific Purpose

question 54

Multiple Choice

There are three basic elements, each with a specific purpose, in frequency marketing programs. Which of the following is among them?

• A) a database which is the collective memory for the program
• B) a benefit package designed to attract and retain customers
• C) a communication strategy which emphasizes regular customer dialogue
• D) all of these together constitute the basic elements of frequency marketing

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Definitions:

Mezquita of Córdoba

A historic architectural masterpiece in Spain, originally built as a mosque and later converted into a cathedral, famous for its forest of columns and double arches.

Visigothic Church

Religious buildings constructed in the regions controlled by the Visigoths, particularly during their rule in parts of what is now Spain and Portugal between the 5th and 8th centuries, featuring distinct architectural styles.

Dome of the Rock

An Islamic shrine located on the Temple Mount in Jerusalem, notable for its significant architectural beauty and religious importance.

Mithraism

An ancient Roman mystery religion centered on the god Mithras and involving complex rituals and symbolism.