The Most Common Use of Direct Marketing Is to Raise

question 46

True/False

The most common use of direct marketing is to raise brand awareness.

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Definitions:

Personal Selling Process

A series of steps taken by sales representatives to sell a product, including prospecting, approaching, presenting, handling objections, closing, and follow-up.

Personal Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer aimed at making a sale and building customer relationships.

Business Reply Card

A pre-addressed and prepaid postcard or form included with a mailing, allowing the recipient to respond easily to the sender.

Stimulus-Response Selling

A sales technique based on the premise that specific stimuli can elicit predictable responses from customers, guiding them towards a purchase.