The Goal of Achieving a Synergistic Effect Through IMC Is

question 27

Multiple Choice

The goal of achieving a synergistic effect through IMC is to

• A) achieve as large of a reach and frequency from advertising as possible.
• B) make sure that any marketing effort uses all media available.
• C) make various media build on each other's efforts, to ensure coherent and timely communication
• D) keep to a minimum the number of different media that need to be coordinated.

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Definitions:

Preference List

A ranked list of items or options according to a person's likes, desires, or priorities.

Reinforcers

Stimuli that increase the likelihood of a behavior being repeated, which can be positive (adding something desirable) or negative (removing something undesirable).

Gotcha Technique

A strategy used to catch mistakes or errors, typically in a manner that is intended to be educational or corrective.

Intermittent Reinforcement

A conditioning schedule in which rules or rewards are given out or enforced irregularly.