Which of the Following Societal Factors Is Driving the Growth

question 51

Multiple Choice

Which of the following societal factors is driving the growth of direct marketing today?

• A) consumers' increasing need for convenience
• B) more liberal attitudes about the use of credit and accumulation of debt
• C) developments in technology - in telecommunication and computers
• D) all of these factors are driving the growth of direct marketing today

---

Definitions:

Equal Satisfaction

A principle in consumer choice theory that suggests consumers allocate their resources to maximize satisfaction or utility.

Indifference

A state where a consumer has no preference between two or more choices.

Utility

An economic term referring to the total satisfaction received from consuming a good or service.

Indifference Curve

A graphical representation showing different combinations of goods or services among which a consumer is indifferent, implying no preference for one combination over another, given their utility or satisfaction remains constant.