Solved

Scenario 11-4 General Mills Brand Breakfast Cereals Face Strong Competition in the in the Dry

question 8

Multiple Choice

Scenario 11-4
General Mills brand breakfast cereals face strong competition in the dry cereal category from brands like Kellogg's and Quaker Oats. Still, General Mills brand like Wheaties and Cheerios maintain a strong share of the market. As a manufacturer, General Mills knows that they must stimulate consumer demand for their brands, but they must also stimulate retailer support for these brands as well. Their market research shows that some consumers are very loyal to certain brands of cereal, but most consumers are interested in some level of variety seeking behavior in this product category. As a result, General Mills is constantly examining different sales promotion tools to stimulate consumers to consider their brand when shopping for breakfast cereal.
-(Scenario 11-4) General Mills had learned that, along with Kellogg's and Quaker Oats, they often target the same customers with their advertising. This problem of many customers receiving too many messages from too many different firms has been addressed by using sales promotion elements such as coupons. This is an example of ____ driving growth in sales promotion.

Definitions:

Sedition Act

Legislation in various forms throughout U.S. history that made it a crime to speak, write, or act in a manner that is deemed hostile or threatening to the government.

Revolution of 1800

The United States presidential election of 1800, often referred to as a significant political realignment that led to the peaceful transition of power from Federalist to Democratic-Republican leadership.

Election

The formal process through which individuals cast votes to choose among candidates for political office or to decide on public policy issues.

Independence

The condition of a nation, country, or state which exercises self-government, and sovereignty, free from external control.