The One Characteristic That Makes Direct Marketing Different from Marketing

question 40

Multiple Choice

The one characteristic that makes direct marketing different from marketing in general is that

• A) the success of direct marketing is ultimately determined by consumer response.
• B) direct marketing relies on audience segmentation.
• C) direct marketing typically has a lower cost per contact.
• D) direct marketing has an emphasis on developing a database.

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Definitions:

Aerobic Culture

A test method in microbiology that grows bacteria or organisms in the presence of oxygen to identify infections.

Cryoglobulin Levels

The concentration of cryoglobulins in the blood, proteins that precipitate or clump together at low temperatures, associated with certain infectious, autoimmune, or chronic inflammatory conditions.

Ionized Calcium

The fraction of calcium in the blood that is not attached to proteins, important for many body functions including muscle contraction and blood clotting.

Lactic Acid

A metabolic byproduct produced by the body during anaerobic respiration, contributing to muscle fatigue and soreness post-exercise.