There Are Three Basic Elements, Each with a Specific Purpose

question 54

Multiple Choice

There are three basic elements, each with a specific purpose, in frequency marketing programs. Which of the following is among them?

• A) a database which is the collective memory for the program
• B) a benefit package designed to attract and retain customers
• C) a communication strategy which emphasizes regular customer dialogue
• D) all of these together constitute the basic elements of frequency marketing

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