Scenario 6-6 Students from Several Organizations on Campus Sponsored a Forum to Forum

question 43

Multiple Choice

Scenario 6-6
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising. Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance. Following are some of the comments made at the forum.
-(Scenario 6-6) One student stood up at the forum and said, "I bought a bike because the ads for this brand always said that it was the best in the world. I just don't think that is true. I've had quite a few problems with this bike compared to other brands that some of my friends own." When an advertiser uses absolute superlatives in ads it is typically known as ____.

• A) puffery
• B) monopoly advertising
• C) cooperative advertising
• D) comparative advertising

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Definitions:

Self-Esteem

The personal judgment of worthiness that is expressed in the attitudes the individual holds towards themselves.

Statistically Significant

Denotes a result that is unlikely to have occurred by chance alone, according to a pre-determined threshold for significance.

Clinical Scientists

are researchers or practitioners in the field of clinical psychology who apply scientific methods to study, understand, and treat psychological disorders.

Positive Correlation

A statistical relationship in which the values of two variables increase together or decrease together.