Several Factors Have Created a Short-Term Orientation Among Marketing Managers

question 31

Multiple Choice

Several factors have created a short-term orientation among marketing managers. Which of the following is a reason why this type of orientation exists in many organizations?

• A) pressure from stockholders to produce higher quarterly revenue
• B) pressure from shareholders to produce higher quarterly profits
• C) a bottom line mentality in many organizations
• D) rewards and punishments based on short-term returns are on the rise for most managers

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Definitions:

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Fictitious names used by authors, performers, and other public figures to conceal their identity.

Interstate Commerce

Interstate commerce refers to the purchase, sale, or exchange of commodities, transportation of people, money or goods, and navigation of waters between different states.

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