Scenario 11-1 When One Runs a World Wide Web Word Search of Search

question 37

Multiple Choice

Scenario 11-1
When one runs a World Wide Web word search of the term sales promotion, the result is more than 700,000 matches. The list of links is as diverse as it is extensive. A click of a mouse button can bring you to the home page of a wide variety of full-service Sales Promotion Agencies providing strategic promotion planning and promotion development/implementation with emphasis on retail grocery products.
-(Scenario 11-1) If a company creates a trade show booth, the company is employing ____ to sell its product.

• A) a point-of-purchase device
• B) a facilitation strategy
• C) a horizontal cooperative program
• D) a push strategy

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Definitions:

Visuals

Refers to images, diagrams, charts, or any graphic elements used to illustrate or enhance communication.

Equipment

Items or set of tools necessary for a particular purpose or activity.

Confidence

A feeling of self-assurance arising from an appreciation of one's abilities or qualities.

Supporting Detail

Additional information or evidence provided to elaborate on or justify a main point or argument.